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pre trial focus group blog - bruce phillips - win your jury
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Jurors Are Not Dumb

Everybody — you, me, and jurors included — function in motivated reasoning when our beliefs, attitudes, and values are at stake. This is where confirmation bias kicks in (which I…
pre trial focus group blog - bruce phillips - win your jury
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Persuade by guiding — not arguing.

An outstanding book, which I recommend to every trial lawyer who represents real people, is Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts, authored by my friend and great…
pre trial focus group blog - bruce phillips - win your jury
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Don’t tell them everything

Many trial lawyers assume that if they have something important to say, the jury will want to listen.  If you've tried many cases, you have seen this assumption fail.  Jurors…