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Everybody — you, me, and jurors included — function in motivated reasoning when our beliefs, attitudes, and values are at stake. This is where confirmation bias kicks in (which I…
![pre trial focus group blog - bruce phillips - win your jury](https://winyourjury.com/wp-content/uploads/2019/02/Blog-2-600x403.jpg)
An outstanding book for trial lawyers is Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts, by Carl Bettinger. In his book, Bettinger expounds the hero-centric story structure and its…