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Why Focus Groups?
“We don’t see things as they are, we see them as we are.” This wise quote has been attributed to…
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Everybody — you, me, and jurors included — function in motivated reasoning when our beliefs, attitudes, and values are at stake. This is where confirmation bias kicks in (which I…
An outstanding book for trial lawyers is Twelve Heroes, One Voice: Guiding Jurors to Courageous Verdicts, by Carl Bettinger. In his book, Bettinger expounds the hero-centric story structure and its…
